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In this video we will discuss the science behind creating an effective presentation.
Several studies show that our brains are hardwired for certain types of content.
First of all, 90% of the information we take in comes to us through our eyes.
Our visual memory is therefore incredibly strong.
Storytelling is another essential aspect.
Because one can easily memorize stories, they represent nearly two-thirds of our daily conversations.
Finally, having conversations with others allows us to improve both our comprehension and memorization because the interactions influence our brains.
How can we apply these concepts in order to create more efficient presentations?
Today, smartphones and the Internet allow us to continuously access an incredible amount of information.
Presenters must therefore try harder than ever to capture and keep the attention of their audience.
A short message that is captivating and includes powerful images is the most effective means to accomplish this.
To capture the audience’s attention, learn how to effectively use visuals.
A study shows that it only takes one-fourth of a second for the human brain to analyze and match a meaning with a symbol.
By comparison, it takes us, on average, six seconds to read 20 to 25 words.
You must be convinced and convincing in order to share an effective message.
Studies confirm that telling a story has an important persuasive power.
People are more susceptible to react to your message when you engage them on a personal level.
It is therefore very important to establish an emotional connection.
This allows for “storytelling.”
A study conducted by the Wharton Business School noted that people donate twice as much to charities that give real, concrete examples, of a family that they’re benefitting, for example, as opposed to those that only give statistics.
We hear the statistics, but we remember the stories.
We recommend combining stories with statistics.
This way, your presentation is both reliable and believable.
Using visual aids is an effective means of persuasion.
In fact, studies show that the presentations that include visual aids are 43% more convincing than those without.
Your presentation should also include the the top two techniques of successful sales people which, according to their customers, are:
They educate me with new ideas or perspectives.
They make me feel like we’re collaborating.
We recommend giving your audience the impression that you are working together towards a common goal so that you can build an atmosphere of trust.
Another means of persuasion is to capitalize on “spatial memory” because we tend to remember things in terms of spatial relationships.
For example, think about what you have in your kitchen.
Rather than list the objects in your head, you probably “mentally looked” around your kitchen and recalled where the objects were relative to one another.
This can open up new possibilities when creating your future presentations.
So, be creative!
If you would like more information, contact us by clicking on the link that will appear.
Thank you and see you soon!